OMG Digital, a West Africa-based totally startup based with the aid of Prince Boakye Boampong and Jesse Arhin Ghansah, is on a mission to deliver relatable content material to African millennials. the 2 are presently participating in Silicon Valley accelerator Y Combinator, with the hopes of changing into the BuzzFeed for Africa, or, a media web page identified for extremely shareable content.
OMG Digital launched its leisure vertical, OMGVOICE, about five months in the past and has grown to three million month-to-month distinctive guests, with 70% of these people coming again each month. It’s on target to become the biggest African consumer web page through September.
OMGVOICE sees a lot of its visitors from fb as a result of “a lot of people spend most of their time on facebook in Africa,” OMG Digital co-founder Jesse Arhin Ghansah informed me. “Some individuals there suppose fb is the internet. That’s the place we’re getting most our engagement.”
OMG Digital currently serves three African nations, Ghana, Kenya and Nigeria, and has its eyes on launching quickly in Tanzania, South Africa, Uganda and Zambia. Later this month, OMG Digital will launch a tech vertical to cover tech startups and culture. along with covering tech, OMG Digital will host tech conferences and startup pitches throughout all the countries it serves with the intention to “bridge the tech community in Africa,” Ghansah mentioned.
“the theory is to connect the startup ecosystem at these occasions and create a platform for buyers and people interested in the African house, and check out to analyze extra about what’s going on here,” Ghansah said. “Silicon Valley doesn’t truly know what’s happening in Africa.”
within the next couple of months, the media web page will launch a food vertical. In August, OMG Digital may even launch original video that covers all of the website’s verticals, bearing on everything from tech to comedy to meals recipes.
Like most media companies, OMG Digital additionally has its eyes on digital advertising. to date, it is already working with a number of brands in Africa around backed content material and top rate advert placements.
OMG Digital at present employs two freelance employees in Kenya, three in Nigeria and three in Ghana. After YC, the plan is to carry the entire freelance writers on full-time. put up YC, the corporate can also be taking a look to boost a seed spherical of funding.
Featured image: Y Combinator
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