you know when you set up a website online and also you add a Google Analytics tracker to peer what number of visitors you’ve? What you’re in reality doing is giving Google and other parties get entry to to your stats and users. sure there are privacy protections in position and things aren’t all that unhealthy however what if your site or app is especially delicate? then you use one thing like Piwik or, now, Piwik professional.
Piwik is an absolutely free and open supply analytics software similar to Webalizer, the analytics software of option for websites circa 1999. Piwik is the subsequent technology of that product and the identify appears like “little beer” in Polish, which is also beautiful thrilling.
Created by way of Maciej Zawadziński and Piotr Korzeniowski Piwik is a proudly Polish product and is rather popular with the protection conscious set. They not too long ago raised capital from the Warsaw fairness staff to deliver out a brand new “advertising and marketing technology suite as a way to present knowledge-sensitive firms with one hundred% keep an eye on of their information and compliance with privateness rules.”
“Piwik pro is developing a complete advertising and marketing expertise stack, which includes internet and cell analytics, a data management platform, tag administration, and content material personalization. This marketing suite will provide any enterprise or group one hundred pc data possession and privateness compliance in an on-premise or cloud surroundings,” mentioned Zawadziński.
Zawadziński started one of the crucial first blog advertising platforms in Poland and bought two firms before doubling down on Piwik pro. Korzeniowski worked at HP and KPMG. they’re currently imparting analytics fro Hewlett-Packard, Accenture, government of Netherlands, and the ecu fee.
This is among the greatest investments in the region thus far – I’ve been following things over there for a while and funding is tricky in crucial Europe – and it factors to a technique ahead for tech-savvy and privacy-leaning startups in Poland and all Mitteleuropa. privateness, as they are saying, is pretty essential.
Startups – TechCrunch