segment helps businesses handle all their data from products and services like Google Analytics, Mixpanel and Salesforce — and ship that data to quite a few locations, whether or not it’s an attribution product or a knowledge warehouse.
the corporate announced the day past that it’s expanding its choices via integrating with BigQuery, Google’s data warehousing provider. This may appear to be a horny small announcement, especially as a result of phase already supported different warehousing merchandise — particularly Postgres and Amazon’s Redshift — but CEO Peter Reinhardt urged that this displays a broader shift within the “cloud wars.”
“We’ve noticed a real upsurge sought after for BigQuery,” he said. “It’s the primary actual threat to Redshift.”
not every body of segment’s 7,500 buyers makes use of its knowledge warehousing choices, but Reinhardt mentioned that “nearly 100 percent” of its enterprise shoppers do, and there’s additionally important usage on the self-service aspect. He estimated that data warehousing buyers had been split 50-50 between Postgres and Amazon sooner than — but after a little more than a month of beta checking out, BigQuery had already claimed 10 % of the overall.
amongst BigQuery’s advantages, consistent with Reinhardt, are the truth that it can be more practical to use, and its pricing construction may be extra interesting to smaller businesses.
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