Taiwanese digital media startup The information Lens launched most effective 4 years in the past, but it surely immediately grew to be one of the most nation’s most prolific news sources by means of leveraging social media to reach more youthful viewers. today it took yet another huge step via saying a strategic partnership with Dawin, one in all Taiwan’s appropriate video and movie construction businesses, for you to aid it reach a much broader audience.
based in Taipei, with an workplace in Hong Kong, The news Lens now claims 7 million month-to-month interesting friends and publishes 4 on-line variations: chinese language-language sites for Taiwan, Hong Kong and Southeast Asia and an English-language web site geared toward overseas readers.
Its partnership with Dawin offers The information Lens access to components like video and audio recording studios and personnel to create weekly courses and other content. As a part of the agreement, The information Lens will create video clips for distribution on tv channels and OTT platforms (offers haven’t been introduced yet, but one obvious candidate is iQiyi, which is every so often called “China’s Netflix” with the aid of Western media), in addition to its own websites.
Co-founder and chief executive Joey Chung tells TechCrunch that The information Lens is without doubt one of the first digital media startups in the vicinity in to companion with an important video creation enterprise, which now not most effective offers it the capacity to create normal programming with high production values, but also land distribution offers which will drastically increase its viewership. The news Lens has won a acceptance for attractive to viewers of their twenties and thirties, lots of whom were grew to become off by means of raucous, movie star-obsessed Taiwanese media retailers, through specializing in information analysis and using social media. Working with tv channels will enable The information Lens to attain new demographics, including older and greater affluent viewers, which in flip helps boost its monetization opportunities.
The information Lens also introduced that Ben Tsiang, the co-founder of Sina.com and documentary construction non-income CNEX, has joined its roster of angel traders and advisors. Tsiang’s presence gives The information Lens a different tie to major media organizations. Its traders consist of North Base Media, which was launched with the aid of former Washington post and Wall road Journal editor Marcus Brauchli and Media development mortgage Fund co-founder Sasa Vucinic to put money into impartial media startups, Wiskey Capital, Walden overseas and Trinity investment.
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