Apple toppled Samsung as numero uno participant in the international smartphone market with 17.9 per cent share in the December quarter, analysis firm Gartner said on Wednesday.
The October-December quarter of ultimate yr — which clocked 7 per cent 12 months-on-12 months boom in overall gross sales to 432 million devices — saw Samsung finish second with a market share of 17.eight per cent.
For 2016 general, smartphone sales to finish users totaled just about 1.5 billion devices, an increase of 5 per cent from 2015.
“this is the 2d consecutive quarter through which Samsung has delivered falling quarterly smartphone gross sales. Samsung’s smartphone sales declined 8 per cent within the fourth quarter of 2016 and its share dropped by 2.9 share factors 12 months on 12 months,” Gartner research Director Anshul Gupta stated.
Samsung’s smartphone gross sales started to drop within the 1/3 quarter of 2016, and the choice to discontinue the Galaxy word 7 slowed down gross sales of its smartphone portfolio in the fourth quarter, he introduced.
“The withdrawal of the Galaxy word 7 left a niche in its huge-monitor telephone vary,” he mentioned.
along with, Samsung can be going through growing competition in the mid-tier and entry-stage smartphone segments from Huawei, Oppo, BBK and Gionee, which all saw their gross sales rising.
according to Gartner, it has taken eight quarters for Apple to regain the no 1 world smartphone vendor rating, however the positions of the 2 leaders have never been so shut, with a distinction of best 256,000 units.
“The remaining time Apple was in the top position was once within the fourth quarter of 2014, when its sales have been driven with the aid of its first ever large-reveal iPhone 6 and 6 Plus,” Gupta said.
This time it executed it because of robust sales of its flagship phones — the iPhone 7 and iPhone 7 Plus. It additionally benefited from the weakened demand for Samsung’s smartphones in mature markets akin to North america and Western Europe, and in some mature markets in Asia corresponding to Australia and South Korea.
Huawei, Oppo and BBK accounted for 9.5 per cent, 6.2 per cent and 6.2 per cent of smartphones bought to finish customers global right through the fourth quarter of 2016, respectively.